Scent marketing by Focal Media
Make your space memorable.
A carefully chosen scent can help your space feel as considered as it looks. We help businesses create fragrance experiences that suit their brand, their customers and the way people move through their space.
For retail, hospitality and other customer-facing spaces across Ireland.
Why scent?
Give customers something to remember.
First impressions are shaped by more than what customers see. Lighting, sound, layout and scent all contribute to how a space feels. The right fragrance can make a visit feel warmer, fresher or more distinctive while complementing the experience you have already created.
We treat scent as part of the customer journey: considered, consistent and comfortable for the people spending time in your space.
The science behind scent
Smell has a strong link with memory. Research has found that a familiar scent can bring back detailed, emotional memories. In retail, a consistent fragrance can become one more thing customers remember about visiting your store.
The possibilities
One detail. Many ways to use it.
Your scent can welcome people at the entrance, give different areas their own character or bring consistency to multiple locations.
01 / Atmosphere
Set the tone
Choose a fragrance that reflects the feeling you want customers or guests to have in your space.
02 / Identity
Reflect your brand
Use a consistent scent to complement your interiors, visual merchandising and communications.
03 / Journey
Shape each area
Consider different zones, seasonal moments and the way customers experience the space from arrival to departure.
04 / Dwell time
Encourage customers to stay longer
A pleasant, balanced scent can help shoppers feel comfortable taking their time, giving them more opportunity to browse and explore your store.
Where it works
Designed around your space.
There is no single scent that suits every business. We begin with what you want the experience to feel like.
Retail
Furniture & homeware
Create a welcoming showroom atmosphere that supports the feeling of home across room settings and floors.
Fashion & lifestyle
Choose a scent that fits your brand personality and complements new collections or seasonal displays.
Multi-location retail
Develop an approach that feels familiar across stores while respecting each location's layout and needs.
Customer journey
Think about the first step inside, fitting rooms, consultation areas and other moments that matter.
Hospitality
Hotels & guest spaces
Set a welcoming tone from reception and carry a considered atmosphere through shared areas.
Restaurants & cafés
Consider scent as one part of the overall ambiance, with care around dining and food service areas.
Spas & leisure
Choose fragrances that support the character and purpose of each guest area.
Events & venues
Explore scent for a particular setting, campaign or arrival experience.
How we work
Thought through from the start.
Understand
We discuss your brand, customers, space and the atmosphere you want to create.
Select
We explore fragrance options that feel right for the setting and how each area is used.
Plan
We recommend a suitable scenting setup, placement and intensity for the space.
Support
We help you maintain a consistent experience and review it as your needs change.
In practice
Different spaces, one considered journey.
At a two-floor furniture and flooring showroom, African Amber was chosen for the ground floor and Fresh Linen for the first floor. The two fragrances give each area its own character while supporting an inviting showroom experience.
Why Focal Media
One partner for every sense.
Corporate scenting sits alongside our workplace technology and communications services — meaning you get the same safe pair of hands, project management and account support you already expect from Focal Media, now applied to your brand's fragrance.
Start a conversation
What should your space feel like?
Tell us about your business and the atmosphere you want to create. We can discuss scent options and an approach that suits your space.