Sculpted By Aimee Lift and Learn

Sculpted by Aimee, a leading Irish beauty brand, wanted to create an immersive retail experience that aligned with their premium brand identity and tech-forward ethos. The goal was to offer customers a hands-on, personalised journey through their product range using interactive elements and dynamic content. The system needed to be visually seamless within their flagship pink-and-gold retail aesthetic and enable instant product recognition and education.

Focal Media developed a bespoke digital display system embedded into Sculpted by Aimee’s beauty counters. The solution uses lift-and-learn sensor technology to detect when a product is picked up, automatically triggering tailored content on the built-in screens. This creates an intuitive and engaging way for customers to discover more about each product, from ingredients and benefits to shade ranges and application tips.

The installation also included high-brightness digital window displays to draw foot traffic and reinforce brand storytelling from the storefront, and multiple in-store displays to enhance the luxury environment. Each screen integrates seamlessly with Sculpted’s branding, combining innovation and elegance to deliver a truly next-gen beauty retail experience.

This smart retail integration not only enhances shopper engagement and dwell time, but also supports educational marketing and product discovery in a natural, user-driven way.