Doyle’s Butchers: Food-Led Digital Promotion In-Store
Client: Doyle’s Butchers |Industry: retail | Location: Republic of Ireland
Doyle's Butchers partnered with us to introduce a digital signage solution that would showcase their products in a more engaging and visually appetising way. The goal was to use digital content to highlight quality, freshness and daily offers while enhancing the overall in-store experience.
What Was the Requirement?
The store wanted a way to bring their food offering to life using bold visuals that would immediately catch customers' attention, both before they entered the store and once inside. The solution needed to focus on product presentation, support daily promotions, and integrate naturally into the premium retail environment without overpowering the space.
What Was the Solution?
We installed a total of three digital screens across the store — one portrait screen positioned at the shopfront to capture passing footfall, and two portrait screens inside to engage customers at the counter.
- Shopfront Screen – Positioned at the store entrance to stop passing customers in their tracks, displaying promotional offers and branded content that drives footfall directly into the store.
- In-Store Portrait Screens – Two screens mounted on the dark marble feature wall behind the counter, displaying bold mouth-watering food visuals, daily specials and branded content that reinforces quality and freshness at the point of purchase.
- Customer-Focused Design – All three screens work together to create a consistent and engaging digital experience, from the first glance outside to the moment of purchase inside.
The result is a cohesive, visually engaging digital setup that enhances product presentation, supports promotions at every touchpoint, and helps create a more inviting and premium in-store experience.
Project Gallery
A close-up of the vertical digital screen installed at Doyle's Butchers, displaying high-impact branded content including the Doyle's logo, a striking steak visual, and the tagline "Where Taste Hits Different." Behind it, two smaller portrait screens show a burger promotion, illustrating the flexibility and visual power of the digital signage solution.
A detail shot focusing on two landscape digital screens mounted side by side on the dark marble feature wall, displaying rich, mouth-watering imagery of glazed meat cuts. The screens are framed by warm rattan pendant lighting and fresh flowers, showing how digital signage enhances the premium aesthetic of the store environment.
Ready to create a similar project for your business?
Our team successfully delivered this project for Doyle’s Butchers and we can do the same for you.
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- Expert team with proven track record of success
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