Doyle’s Butchers: Food-Led Digital Promotion In-Store

The store wanted a way to bring their food offering to life using bold visuals that would immediately catch customers' attention, both before they entered the store and once inside. The solution needed to focus on product presentation, support daily promotions, and integrate naturally into the premium retail environment without overpowering the space.

We installed a total of three digital screens across the store — one portrait screen positioned at the shopfront to capture passing footfall, and two portrait screens inside to engage customers at the counter.

• Shopfront Screen – Positioned at the store entrance to stop passing customers in their tracks, displaying promotional offers and branded content that drives footfall directly into the store.
• In-Store Portrait Screens – Two screens mounted on the dark marble feature wall behind the counter, displaying bold mouth-watering food visuals, daily specials and branded content that reinforces quality and freshness at the point of purchase.
• Customer-Focused Design – All three screens work together to create a consistent and engaging digital experience, from the first glance outside to the moment of purchase inside.

The result is a cohesive, visually engaging digital setup that enhances product presentation, supports promotions at every touchpoint, and helps create a more inviting and premium in-store experience.