Display advertising used to be quite an expensive affair, considering that changing the content of a display board would mean completely removing the old content, or covering up with a new sheet of printed content. What’s more – not only would the printing cost more than an arm and a leg for most companies, hiring workers to put up the signage would cost extra, with no way of measuring returns from the investment. After all, who can count how many people have looked at a billboard on a given day?
The advent of digital display advertising has changed all that
With the rapid development of digital signage networks, it is now possible to just change the content of a billboard through a computer and a network connection. The content can thus be altered regularly, offering a whole new set of advantages to advertisers. For instance, if a retailer offers discounts on different products on different days of the week, it is possible for them to keep updating the daily offer on the LCD screen. On the other hand, if a company has an event coming up, they can simply post the information about it on a digital display board and change it to their usual advertising as soon as the event is over.
Digital signage soon pays off the initial expenses
Initially, installing a digital advertising board may be more expensive than a conventional board. However, considering it is hassle free and easy to update the content as and when necessary instead of having to tear down the existing ad completely, it helps advertisers save a lot of money. In fact, in the long run, digital signage actually helps advertisers save money on promotions.
Given the advantages of digital signage networks, it is hardly a surprise that they are being used extensively by major brands and local businesses alike these days. In the coming days, the popularity of these tools can only be expected to rise.
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