FocalPoint InBar Signs
FocalPoint In-Bar Signs, keeping your Drink brands marketing messages top-of-mind, at the point where the Brand Call is made, and where FocalPoint units are proven to influence the Brand Call.
FocalPoint Offtrade / Retail
FocalPoint Off-trade – Cutting through the clutter in selective off-licences and Retail outlets - Connecting your brand messages to buying consumers at the point of purchase.
Back-of-Bar Displays
Back-of-Bar displays, "bottle glorifiers" in the hot spot, behind the Bar, interactive, and highly-visible to "buying" consumers at the point of purchase.
FocalPoint Digital InBar
FocalPoint Digital – 32", 46" LCD screens with built-in Media Player/Live feed, enabling drink brands to connect directly with drinking consumers at the point of purchase, when they're ordering their drink.
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Specialising in the Drinks Sector, Focal Media is the preeminent media company operating on the island of Ireland in the license trade. With 1,200 illuminated FocalPoint units strategically installed within the main-body of selective outlets, within the decision-corridor and hot-spots, where consumers make their brand call, FocalPoint units ensure consumers stay "Reached" with "your" brand messages.
FocalPoint units deliver "Reach" and relentless "Frequency" of exposure for drink brands. FocalPoint units are constantly Connecting and Engaging with, Reinforcing and Influencing, Persuading and Prompting a 100% drinking audience to buy "your" brand.
FocalPoint units are independently proven to increase the brand call.