A few years back, the technology of digital signage was something nobody had heard of. In today’s date, the value of the digital signage industry is expected to grow at about a rate of 9.34%. This is supposed to be an annual growth rate of 6.91 billion dollars at the end of 2020. The basis of these statistics are said to be the projected growth of the major players located in this industry. Another upcoming basis to this is in accordance to the advertising industry, the rising costs and the efficiency of the market.
The major players in this field as such will be NEC display solutions of Japan, LG display co. ltd of South Korea, Samsung Electronics Company Limited of South Korea, Sharp, Sony and Panasonic from Japan, Taiwan’s AU Optronics Corp., Canada’s Adflow Network, Planar Systems of USA and the Omnivex Corporation Canada. The major toys in the field are stated to be digital screen and digital menu boards.
The hospitality, retail and education sectors are encased as the upcoming consumers of these products. The market divided by the type of software being used, is now on the route of scheduling and distribution software which is expected to contribute very highly to the digital signage market. The demand of the distribution as well the software scheduling the products has recently increased to a great extent. This owes its start to the digital screen and digital menu board’s technology and their ease of use. It is targeted to hit impulse buying, gain customer attention, create the segments of impulse buying and thereby generating far more revenue for the business.
The momentum to this industry is highly credited to the increased innovation in the section of display technologies. The attribute to this can be credited to the increased usages of commercial displays and increased investments by the companies for the development of digital signage in numerous sectors which include government and education. Furthermore it provides users with advantages of energy conservation, it is low in cost, and it fulfills the needs of every customer to detailing and information. It can monitor the approach any retailer will have to its customer and features easy-to-update parts that withstands the easy use of web technologies and content that is basically cloud-sourced. The usage of digital menu boards plays a great role in this sector.