Digital Signage uses dynamic electronic display for digital screens advertising to create and develop awareness on the new products or services of a company Display of images are done in LCD or L.E.D. monitors and are often projected simultaneously. You can usually find digital signage in fast food outlets, retail outlets, railway stations and airports and several other places. Specially programmed software usually controls and updates the content that you see on those digital screens. This digital advertising medium functions quite well as it has an instant impact on the audiences. If we compare digital signage with billboards and traditional print advertising, the importance of digital screen advertising has grown by leaps and bounds due to some of these reasons.
- Grabs Attention – Such a digital display screen can attract attention of the audience in a subtle and more effective manner as opposed to traditional advertising mediums like radio, print medium, and television in a more direct way. These screens have very high definition displays and vivid colors and come with the capability of including elements like online video clips and news feeds so that advertisers can break through the noise that is common in traditional advertisement and thus connect more seamlessly with the customers.
- Connectivity with the Web – Technology has revolutionized the way these digital screens function. These digital screens can be easily connected to web allowing the all important news feeds. Thus these monitors can be dynamically updated with information like weather updates, updates about various currencies and Twitter feeds that are incorporated from the web. Video contents from popular sites like YouTube and blog posts from eHow can now be included effortlessly in these digital display monitors.
- Cost Reduction – The initial investment for the digital signage may be much more than the cost of a print advertisement however, the money that can be saved in the long run is much higher in case of a digital signage vis-à-vis a traditional advertising medium.
- Increased impact on buying decisions – You may be aware that most of the purchasing decisions are made within a store. A digital signage uses a perfect blend of superior quality pictures and videos that may have a farfetched impact on purchasing decisions.
- Easy updating – Content of a digital display screen can be updated quite easily along with great cost savings. This is one of the most important uses of digital signage.It has the capability to update the content instantly. This feature is very useful for a where such a digital display is used as the menu needs to be changed as the day moves forward- from breakfast to dinner.