With the increased rate of innovation in display technologies, the digital signage market has gained increased momentum. As a direct resultant factor to this, there has been increase in demand to the technologies too, thereby increasing the usages of interactive digital screens and retail digital screens.
The credit to this, certainly goes to the increased demand for commercial in these forums by consumers. We can now see increased investment by companies on the various fronts of digital signage. The various fronts now coming up with increased usages of digital signage are schools and governments. The technology has been used in several fronts. These include creation of brand awareness, rate of impulse buying, gain of user attention, achieving higher revenue rates and so on.
The technology gives the user the benefit of energy conservation, fulfills the customers need for information and thereby providing him all details. It is low in cost, with easy to update features and benefits of web connectivity and content that is essentially cloud-sourced. It also monitors the retailers approach to its customers.
The newer fronts in this fields, are the support of interactive digital screens and retail digital screens in the form of LCD, LED and OLED displays. Installed across institutions, commercial spaces, infrastructure and industrial applications; the digital signage network allows for the digital distribution of messages in an instant along with creation, scheduling and display of content. It further allows user’s access in terms of distributing and scheduling programs over a large network or on any USB flash drive. In fact even the selection of the software version, the business environment and the existing systems fall in the hands of the consumer.
Content management system plays a major role in the field of digital signage. Between the periods of 2015 to 2020 this is expected to grow at a rate of 9.30%; essentially facilitating the creation and management of various kinds of information that can be sent over digital signage displays. The usage is generally of more sophisticated signage usage. It is also very much easier to use. The power now lies in the hands of students and employees, who can add content to the system without having any sort of administrative control. With content being the main aspect the system is used in almost all fronts. With the usage of interactive digital screens and retail digital screens the usage of the technology has only gained popularity.
As of today North America holds the major market share to digital signage followed by Europe and the APAC.