Tesco – Digital Signage Solutions for Retail
Client: Tesco Ireland |Industry: retail | Location: Ireland
Tesco Ireland, one of the country’s largest and most innovative supermarket chains, partnered with Focal Media to elevate their in-store communications. The goal was to create a more dynamic and engaging shopping experience by leveraging digital signage across various store formats.
What Was the Requirement?
Tesco needed a modern, versatile solution to enhance in-store advertising and promotions across all store formats. The objective was to increase the visibility of key offers at strategic locations, deliver targeted messaging in specific sections such as alcohol and grocery, and ensure that even smaller convenience stores could maintain consistent, up-to-date promotional displays. This required a flexible digital signage network capable of adapting to different store sizes and customer profiles, while providing a seamless and engaging experience for all shoppers.
What Was the Solution?
Focal Media designed and implemented a comprehensive digital signage network for Tesco, including:
- BWS Goalpost Screens: Configurations of two or more screens located in the alcohol section, enabling the display of multiple, targeted messages and offers.
- Grocery Goalpost Screens: Custom screens for the grocery shopping section, reinforcing promotions and providing timely updates relevant to shoppers.
- 65” Indoor Floor-Standing Totems: Positioned in high-traffic areas to showcase dynamic advertisements and featured promotions, capturing customer attention from the moment they enter.
- Convenience Screens: Compact digital displays in smaller stores, ensuring all customers receive up-to-date promotional information regardless of store size.
This tailored approach enabled Tesco to increase campaign visibility, deliver more relevant messaging, and create a more engaging in-store experience for customers.
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