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Client: Musgrave Group |Industry: retail | Location: Centra, Drumcondra
Implementation of retail-focused digital display screens within a Centra store unit, enhancing in-store communication, supporting product promotions, and delivering an elevated customer experience.
Musgrave sought to improve the visibility and effectiveness of in-store promotions within one of their Centra convenience store units. The goal was to deliver eye-catching, real-time content at key customer touchpoints, particularly across high-footfall areas like confectionery aisles and service counters. The solution needed to align with existing store infrastructure and branding while providing flexible, centralised content management for ease of operation.
Focal Media delivered a modern retail digital signage solution tailored to the layout and needs of the store. This included the installation of high-brightness commercial-grade digital screens strategically placed above key shelving zones. The displays are powered by a robust content management system that allows real-time updates, scheduled promotions, and central oversight from the Musgrave marketing team.
The digital screens deliver a combination of static visuals, video content, and promotional offers, supporting both brand-led messaging and seasonal campaigns. The displays were integrated seamlessly into the store’s architecture, ensuring maximum visibility without disrupting the flow of the retail space.
This solution empowers the store team to update content quickly and consistently, ensuring that shoppers are presented with relevant offers and product inspiration during their visit — all while maintaining the visual standards of the Musgrave brand.
Our team successfully delivered this project for Musgrave Group and we can do the same for you.