Life Style Sports – Nationwide Digital Signage Network Management
Client: Life Style Sports |Industry: retail | Location: Nationwide, Republic of Ireland
Focal Media partnered with Life Style Sports to manage and expand their in-store digital signage network across Ireland. We took over existing screens, added new ones, and deliver bi-weekly, on-brand content updates to support campaigns, product launches, and promotions.
What Was the Requirement?
Life Style Sports required a reliable partner to take over the management of their current digital screens and oversee the rollout of additional screens in new and existing stores. The goal was to ensure seamless operation, centralised content management, and timely campaign deployment aligned with marketing efforts for new product launches, sales, and promotions. They needed a solution that was scalable, visually engaging, and easy to update across multiple locations.
What Was the Solution?
Focal Media implemented a fully centralised digital signage management solution, integrating the existing screen network with our robust CMS platform. We introduced a consistent bi-weekly content update cycle to support their marketing calendar, including product launches, sales events, social media highlights, and in-store promotions.
Our team worked closely with Life Style Sports to ensure brand consistency and relevance in every campaign across their stores. We also provided technical support and maintenance, ensuring high uptime and visual performance for each screen. The new screens rolled out were tailored to each store layout, enhancing the customer experience while maintaining a cohesive brand presence nationwide.
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