Emerald Park: Creating a Connected Visitor Experience through Digital Signage
Client: Emerald Park |Industry: hospitality | Location: Dublin, Ireland
Emerald Park is Ireland’s premier theme park and zoo, attracting thousands of visitors each year with a wide range of rides, attractions, and animal experiences. As part of an ongoing effort to enhance guest services, the park partnered with Focal Media to upgrade its communication infrastructure.
What Was the Requirement?
The park needed a unified signage system capable of delivering up-to-date content across multiple locations. Key priorities included automated queue time updates and support for a mix of screen types to cover food service, attractions, ticketing, and promotional content, all with minimal manual intervention.
What Was the Solution?
Focal Media deployed a comprehensive digital signage network using a range of display types: 15” ride screens, menu boards, double-sided and twin totems. Content is managed via a central platform that ensures information such as queue updates, ticket pricing, and event promotions is consistently refreshed and relevant. The system enhances communication at every touchpoint, creating a smoother and more engaging experience for park guests.
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