Smooch – Digital Signage Rollout Across 100+ Stores
Client: Smooch |Industry: retail | Location: Nationwide, Republic of Ireland
Dairyglen, a leader in ice cream and milkshakes with nearly 200 Smooch outlets across Ireland, partnered with Focal Media to replace static menus with dynamic digital signage, enhancing the in-store experience and boosting customer engagement.
What Was the Requirement?
Smooch aimed to modernize its in-store communication by transitioning from traditional printed menu boards to digital displays. The objective was to create an engaging, easy-to-manage system that could showcase seasonal campaigns, reflect real-time product availability and pricing, and deliver consistent branding across a growing network. The solution needed to be scalable, intuitive, and capable of supporting high-quality visual content.
What Was the Solution?
We delivered a comprehensive digital signage solution tailored specifically to Smooch’s brand identity and operational requirements. This involved installing commercial-grade digital screens across multiple locations, transforming traditional menu boards into dynamic, visually engaging communication tools.
Our creative team designed custom-branded content featuring animations and seasonal visuals, ensuring the menus remain fresh, relevant, and captivating for customers. The entire network is powered by our advanced digital signage platform, which enables real-time content updates, remote scheduling, and centralized control—guaranteeing brand consistency and operational efficiency across all outlets.
To support the rollout, we provided end-to-end assistance deploying the digital signage screens and CMS software across more than 100 sites. This system allows immediate updates to pricing and product availability on each screen, with the flexibility for individual stores to customize menus and pricing remotely. The centralized management platform empowers Smooch to maintain up to date, engaging menus tailored to each location’s needs, all controlled seamlessly from a single interface.
This integrated solution not only enhances the customer experience but also streamlines operations, enabling Smooch to deliver a cohesive brand image while adapting quickly to market demands.
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