Focal Media
Centra edenmore

Centra Edenmore: From Storefront to In-Store Impact

Client: Musgraves |Industry: retail | Location: Dublin

Centra Edenmore, part of the Musgrave Group, transformed its storefront and in-store experience with eye-catching digital displays and immersive music, boosting foot traffic and customer engagement while creating a modern, memorable retail environment.

What Was the Requirement?

Centra Edenmore's core objectives for the revamp included:

  • Boosting Foot Traffic: Design and technology had to work together to make the storefront unmissable to those passing by.
  • Customer Engagement: Once inside, customers needed to be immersed in a modern, engaging retail environment that encouraged browsing and interaction.
  • Digital Integration: High-quality display screens were required to showcase promotional content, brand storytelling, and dynamic campaigns.
  • In-Store Atmosphere: Background music needed to reflect Centra Edenmore’s brand and create an inviting shopping experience.
  • Staff Enablement: Centra Edenmore’s marketing team required support and training to manage screen content, playlists, and future updates independently.
  • Ongoing Support: Continuous collaboration was essential to ensure smooth operation and adaptability over time.

What Was the Solution?

Solution

To meet Centra Edenmore’s goals, we delivered a complete visual and sensory solution, combining cutting-edge display technology with custom content and strategic support.

Key elements of our solution included:

  • Premium Display Screens: We supplied and installed high-end digital display screens across key touchpoints—both in the storefront windows and throughout the store interior.
  • Custom Content Creation: Our creative team developed tailored digital content that aligned with Centra Edenmore’s branding and promotional calendar. From promotional animations to branded storytelling, the visuals were designed to draw attention and encourage action.
  • Curated In-Store Music: A bespoke music playlist was developed to enhance the customer experience and match the energy of the store’s visual environment.
  • Hands-On Training & Collaboration: We worked closely with Centra Edenmore’s marketing department to provide full training on the screen and music management systems. This ensured their team could take ownership of content updates, while still having our support whenever needed.
  • Ongoing Support & Flexibility: We maintained open lines of communication with Centra Edenmore throughout the rollout and beyond—offering assistance with content refreshes, tech support, and future campaign planning.

Results

The revamped storefront and in-store experience delivered on all fronts:

  • Noticeably increased foot traffic due to eye-catching digital displays
  • Improved in-store atmosphere through synchronized visuals and music
  • Empowered marketing team with easy-to-use tools and responsive support
  • Strengthened brand presence in a competitive retail environment

Centra Edenmore now has a future-ready retail setup that’s dynamic, flexible, and built for both customer engagement and internal efficiency.

Project Video

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