FocalMedia

FocalPoint InBar Signs

FocalPoint units are illuminated units strategically installed for maximum impact and visibility, within the main-body of the outlet, within the decision corridor and hotspots, in selective high-footfall high-volume accounts, across the island of Ireland. (200 units Northern Ireland and 1,200 units in Republic of Ireland).  The name, "FocalPoint InBar units", is indicative of the standards under which we install units.  We endeavor to install units whereby they become the "focal-point in-the-room" where drinking consumers make their brand call.

The last opportunity for Drink brands to influence the brand call.

By virtue of FocalPoint units unique positioning within the main-body of the outlet, within the decision corridor and hotspots, they are at the "frontline" in the battle to persuade drinkers to buy "your" brand.  FocalPoint units are proven to influence the brand call, and are the last opportunity a drink brand has to influence the brand call, in such a highly-visible, highly-impactful fashion.

FocalPoint InBar units - independently Proven to Drive Sales of drink brands:

Increased Sales,
    
Increase brand penetration,
    
Increase usage and consumption of brands advertised,

Increase "switching" to that brand advertised,

Increase empathy and equity in the brand,

and importantly, Increase share of throat. <<please see Independent Market Research tab>>

Ensuring "buying" consumers are kept "reached" - when making their brand call.

"Reaching" a 100% targeted drinking audience in selective outlets; with relentless frequency (repetition) of brand exposure where the brand call is made, FocalPoint units are constantly connecting with, engaging with, influencing and persuading drinkers to buy “your” brand; And are independently proven to Drive Sales of brands advertised.  

Constantly reminding consumers of "your" brands proposition, where and when they make their brand call.

FocalPoint units are constantly Connecting and Engaging with; Reinforcing, Influencing, Persuading and Prompting drinking consumers to buy “your brand”, in the most highly-visible and highly-impactful fashion available.

"Bridging" the "time gap", and the "proximity gap", between seeing your Ad's, too where and when consumers make their brand call.

FocalPoint units "bridge" the "time gap", and the "proximity gap", between seeing and hearing your brands Ad; to where and when, buying consumers make their brand call.   Keeping your brand messages "top-of-mind"; they are "Seen by the Right People";  "At the Right Time";  "In the Right Place".  Consumers "See it Now";  they "buy it Now";  they "Consume it Now".

FocalPoint units - Driving Sales of key Drink Brands.

Please view our Guest Login page (top right button) to see photos of typical FocalPoint units insitu, and the drink brands they are currently driving (On-trade and Off-trade). 

Please contact us to discuss how we can help you Drive Sales of your key drink brands. <<Contact page>>

    FocalPoint InBar Signs

    FocalPoint InBar Signs FocalPoint In-Bar Signs, keeping your Drink brands marketing messages top-of-mind, at the point where the Brand Call is made, and where FocalPoint units are proven to influence the Brand Call.

    FocalPoint Offtrade / Retail

    FocalPoint Offtrade / Retail FocalPoint Off-trade – Cutting through the clutter in selective off-licences and Retail outlets - Connecting your brand messages to buying consumers at the point of purchase.

    Back-of-Bar Displays

    Back-of-Bar Displays Back-of-Bar displays, "bottle glorifiers" in the hot spot, behind the Bar, interactive, and highly-visible to "buying" consumers at the point of purchase.

    FocalPoint Digital InBar

    FocalPoint Digital InBar FocalPoint Digital – 32", 46" LCD screens with built-in Media Player/Live feed, enabling drink brands to connect directly with drinking consumers at the point of purchase, when they're ordering their drink.