FocalPoint Offtrade / Retail
With more consumers choosing to socialise at home, FocalPoint Off-trade units affords drink advertisers the ability to cut-through the plethora of colour, labels, noise, that is off-licenses, in the most highly-visible and impactful fashion - keeping your brand top-of-mind at the point of purchase.
Your Brand, highly-visible and dominant, where and when consumers are making their buying decision.
FocalPoint Off-trade units are strategically installed in selective Off licences and Retail outlets with off-trade. With due regard the Intoxicating Liquor Act 2008; units are strategically installed in windows, attracting consumers into the store, and strategically inside the store, within the decision corridor and at the point of purchase.
FocalPoint Off-trade; "Connects" your Brands marketing messages with buying consumers, where your Brand is bought and sold, and when the consumers mindset is in "buying mode"; Generating sales for that Brand advertised.
Advertising on FocalPoint Off-trade units work - they is Immediate, Proximate, Effective and Measurable.
Please contact us to see how we can help Increase Sales of your Brand. <<Contact page>>
FocalPoint Retail units
Born out off targeting selective retail outlets with Offtrade section, FocalPoint Retail units are illuminated units strategically installed in selective C-stores and supermarkets.
With the recent change in legislation affecting the display of alcohol in retail outlets, (Intoxicating Liquor Act 2008 - effective 01 December '08), our current stock of FocalPoint Retail units, (single-sided strategically positioned within the decision corridor, and double-sided units suspended in windows attracting consumers into the store, and internally at the point of purchase), are now available to advertise FMCG product.
This has opened up a new client base for us, and opened up a whole new opportunity for FMCG advertisers to target and reach consumers at the point of purchase.
Please contact us and explore how we can help you drive sales of FMCG goods. <<Contact page>>
FocalPoint InBar Signs
FocalPoint In-Bar Signs, keeping your Drink brands marketing messages top-of-mind, at the point where the Brand Call is made, and where FocalPoint units are proven to influence the Brand Call.
FocalPoint Offtrade / Retail
FocalPoint Off-trade – Cutting through the clutter in selective off-licences and Retail outlets - Connecting your brand messages to buying consumers at the point of purchase.
Back-of-Bar Displays
Back-of-Bar displays, "bottle glorifiers" in the hot spot, behind the Bar, interactive, and highly-visible to "buying" consumers at the point of purchase.
FocalPoint Digital InBar
FocalPoint Digital – 32", 46" LCD screens with built-in Media Player/Live feed, enabling drink brands to connect directly with drinking consumers at the point of purchase, when they're ordering their drink.